Privacy Policy

1. Introduction

Weihai Wisezone Outdoor Equipment Co., Ltd. ("WZRODS", "we", "our", or "us"), operating at www.wzrods.cn, is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

This policy is designed to comply with the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws. By using our website, you consent to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

• Contact & Inquiry Data: Name, email address, company name, phone number, and message content when you submit an inquiry form or contact us.
• Order Information: Business details, shipping addresses, and transaction-related communications.
• Newsletter Signup: Email address when you subscribe to our updates (if offered).

2.2 Information Collected Automatically

• Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and click patterns.
• Device Information: Device type, screen resolution, language preferences.
• Cookies & Tracking Technologies: Please see Section 5 (Cookies) below for details.

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: Respond to your inquiries, process quote requests, and communicate about products and orders.
• Business Operations: Improve our website, products, and customer experience through analytics.
• Marketing: Send relevant product information and promotional content (with your consent).
• Legal Compliance: Comply with applicable laws, regulations, and legal processes.
• Security: Detect and prevent fraudulent or unauthorized activity.

4. Legal Basis for Processing (GDPR)

Under the GDPR, we rely on the following legal bases to process your personal data:

5. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device by your web browser.

You can manage your cookie preferences at any time through the cookie settings panel on our website or via your browser settings. Disabling certain cookies may affect website functionality.

6. Data Sharing & Third Parties

We do not sell, trade, or rent your personal data to third parties. We may share your information only in the following circumstances:

• Service Providers: Trusted third-party vendors who assist in website hosting, analytics, email delivery, and IT services. All providers are contractually bound to protect your data.
• Legal Requirements: When required by law, court order, or governmental regulation.
• Business Transfers: In connection with a merger, acquisition, or sale of company assets, with notice to affected users.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

• Inquiry Data: Retained for up to 3 years after last communication for business continuity.
• Analytics Data: Anonymized after 26 months (Google Analytics default).
• Cookie Consent Records: Retained for up to 1 year to comply with GDPR documentation requirements.

8. Your Data Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection supervisory authority.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data in transit
• Regular security assessments and vulnerability scanning
• Access controls and authentication mechanisms
• Staff training on data protection best practices
• Secure server infrastructure with firewall protection

10. International Data Transfers

WZRODS is based in China. If you are accessing our website from outside China, your data may be transferred to and processed on servers located in China or other jurisdictions where our service providers operate. We ensure that all data transfers comply with applicable data protection laws and that adequate safeguards are in place.

11. Children's Privacy

Our website and services are directed at business professionals and are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such information, please contact us immediately for removal.

12. Third-Party Links

Our website may contain links to third-party websites (including our social media profiles on Facebook, YouTube, LinkedIn, and Instagram). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via a notice on our website. We encourage you to review this page periodically. The "Effective Date" at the top indicates when this policy was last revised.

14. Contact Us

If you have any questions, concerns, or wish to exercise your data rights, please contact our Data Protection Officer: